JAKARTA (IndoTelko) - The phenomenon of online shopping has been surging into the behavior of Indonesian society.
The improvement in Internet infrastructure prepared by the government, greatly affects the pattern of the society in using the Internet.
One of the most seen public behavior change, especially in the upper middle class, is that they are becoming fonder of online shopping.
Apparently, of the many eCommerce sites in the cyberspace, based on a study of In-depth Research Consulting, only some stated as the best online shop.
Head of Consultant from In-depth Research Consulting Andri Riswandi based on the Alexa site rankings on October 16, 2015, the five best eCommerce websites in Indonesia's most visited consumer, namely Bukalapak.com, Lazada, Tokopedia.com, OLX and Elevenia.
The fifth site also represents the growing eCommerce model in Indonesia.
"The most phenomenal of course Bukalapak and Tokopedia where they can be compared head to head since it has a similar business model, which is equally marketplace that carries the C2C concept. The two eCommerce sites are ranked not far adrift where Bukalapak in position 13 and Tokopedia at 15," Andri said.
The phenomenal presence of Tokopedia and Bukalapak also evokes a sense of pride to the original eCcommerce Indonesia, which was considered to be able to compete with the websites of the global online purchase, like Alibaba, eBay and Amazon.
"Both bukalapak and Tokopedia, proved to be able to win the hearts of Indonesian consumers amid the onslaught of the global online trading site. Their strength lies in the ability to understand and appreciate the character and nature of Indonesian consumers, either selling or buying," Andri said.
However, Andri give his attention more to bukalapak because of its vision is more people friendly and targeting the SMEs, invites everyone to start a business on their own or be entrepreneur.
No wonder if this site as the most visited eCommerce customers and is one of the largest online marketplace site in Indonesia. The growth of this site as eCommerce is fairly rapid.
Andri statement is not excessive considering Bukalapak.com website, which was launched in early January 2010, immediately received tremendous public response.
Bukalapak.com is focused on facilitating SMEs to be able to open an online store with payment systems and secure transaction for both the seller and the buyer.
According to records, this time Bukalapak.com has accumulated more than 500 thousand vendors (seller) with to the number of visitors reached 2 million people every day and become the number one trading site in Indonesia in terms of traffic based on Alexa website.
While according to data released by Frost & Sullivan research firm in 2013, Indonesia and China are two countries with the largest eCommerce market growth in the world with an average growth of 17% every year.
Alvara Research Center's CEO Hasanuddin Ali said that with the increasing potential of online buying and selling ecosystems that are favorable by the consumer, It is not a surprise if online shopping activities has now become a lifestyle that is loved by many people.
"This trend will continue and massive, at least for three reasons, ranging from the higher internet penetration in Indonesia where more than 80 million people are already connected to the internet. Then the highly consumptive Indonesian consumer lifestyle continues to encourage consumer spending. Then online shopping sites aggressiveness that offer discounts and ease of shopping will also be enlarging the online shopping market," Hasanuddin said.
This condition is also trigger the emergence of new online stores which make the online market industry more competitive in Indonesia.
"Trust becomes the keyword. In contrast to conventional shopping, trust element is very important in online shopping, because consumers are willing to pay first and then the goods delivered," he said.
Andri also said that only eCommerce sites who are able to adapt to the wishes of customers who will be able to survive and will be visited by customers. eCommerce players still need to be put forward the conventional marketing indicators, such as brand equity, brand image, customer satisfaction and loyalty and more.
Another thing that needs to be strengthened is infrastructure (IT and logistics) associated and the supply chain of goods as well as their business ecosystem should also be expanded.
Another issue related to the payment system, especially about the perception of the security of transactions using credit cards. Later delivery or logistical problems that is still relatively poor in Indonesia. Finally, regulatory issues related to online transactions.
"The government must prepare a qualified Law besides the current Electronic Information and Transactions (ITE) Law to create legal certainty for e-commerce players who make them comfortable and able to develop its business well," said Hasanuddin. (id)