JAKARTA (IndoTelko) – Adstensity and Adstream agreed to do a strategic cooperation in the provision of data and tools to support the advertising industry in Indonesia.
Indonesian advertising industry growth rapidly in the past eight years. In 2008, the total ad spending reached Rp 41 trillion, the number is rise more than 300% in 2014 to Rp 150 trillion. The growth from this industry also makes the new opportunities for the complimentary business services such as Adstensity and Adstream.
In the released, within this cooperation, Adstensity will provide the data feeds from the post TVC ad placement in real time. And Adstream will taking care pre TVC ad placement which Adstream provides an innovative tools for managing the production process in TVC advertising from project workflow until deliveries. This partership will make Adstream services and Adstensity be complementary.
Adstream consumers now can also monitor the activities from the TVCad post-placement in the television industry in Indonesia. This access makes the consumer can mapping the dynamic changes from the industry in real-time.
In the future, Adstream with Adstensity committed to bring these level of services in a broader scope to Asia-Pacific.
Adstensity is the product name for the TVC media monitoring application tools, developed by PT Sigi Glass Pariwara . This application monitors the TVC activitiesfrom each broadcasters.
Adstensity monitored TVC from 13 national broadcasters, to provide the real time frequency of TVC impressions, TVC ad spending and TVC distribution.
Adstream is the world’s leading advertising digital asset management, workflow and distribution company.
Adstream services is specialising inadvertising workflow for project, library and distribution assets of TVC, print media and digital.
Decreased
Meanwhile, The data generated from Adstensity databank, all TVC spots gathered until November 30, 2015, the TV ad spending for the year 2015 is decreased compared to previous years.
In 2014 TV ad spending reached Rp 99 trillion ( 66 % of total national advertising revenue), this year is expected only to be predicted calculated downed to Rp 71,4 trillion.
There is a gap of Rp 33,441 trillion in the last months of 2015. With an average monthly expenditure of Rp 5,959 trillion be determined as the additional revenue in December 2015, this predicted numbers could not deliver the same numbers on the TV advertising expenditure from last year.
Is not only decreased, but also missed of the target which ever mentioned by Indonesia Advertising Industry Chairman Harris Thajeb in November 2014:For 2015 TVC spend will be Rp 113.5 trillion. Calculated from this target , the acquisition of TV advertising in 2015, only reached 62.9 % .
The economic slowdown may be the main issue, which is characterized by the deterioration of the exchange rate against the USD, lots of TVC plan can not be executed properly .
However throughout the year of 2015, the business climate is relatively slow, there are still a company or brand owner that has TV advertising expenditure exceeded USD 1 trillion per year . Djarum has spend total expenditure up to November 2015 reached Rp 1.005.243.000.000.
Djarum aggressiveness is followed by Sampoerna which almost touched the figure of Rp 1 trillion. RCTI is having the biggest revenue from TVC ad spend from Jan – Nov 2015 is Rp. Rp 9,943,993,379,993 then followed by SCTV with Rp 8,890,007,759,993 TVC ad revenues.(es)