Smartfren and Celltick Partner for Intelligent Start Screen

Ilustrasi (dok)

JAKARTA (IndoTelko) - Celltick, a global leader in mobile marketing, announced its partnership with Smartfren Telekom (Smartfren), to launch an intelligent start screen for Android subscribers.

With this partnership, Smartfren will provide its 12 million subscribers fast access to their favorite and most frequently used applications and functions, including special offers through a customized version of Celltick’s Start that will be preloaded on Smartfren Android devices.

Smartfren existing users will be able to download promotions via SMS broadcast, Smartfren website or “Mysmartfren” application.

Start provides users with an intelligent next-generation start screen giving users what they want most when they wake up their phone.

Smartfren users will get a quick view into the most relevant news, personal social media feeds, weather, web search and more. With the latest version of Start, users would also be able to personalize their start screen with stickers and play interactive games utilizing the innovative lockgames technology.

Start utilizes a recommendation engine that uses big data techniques and collaborative filtering methodologies to adapt the start screen to users based on how they use their device.

Smartfren users will get a high value interface that makes their Android phone unique and personalized. Users will also be able to get a truly smart Android device with the Smartfren smartphone. With Start, Smartfren will engage effectively with their subscribers, making them aware of the latest services and products offered to them and also to provide targeted offers.

“We are committed to providing technologies that add value to the mobile lifestyle of our subscribers, while making it easy for them to use it. Celltick Start allows us to lead the way in providing the best of breed mobile experience on the best of breed network available in Indonesia. We continue to show our commitment to providing high value to our subscribers with this partnership” said Mr. Hermansyah, Head of Service of Smartfren. “By working with Celltick, we will provide localized and targeted services that build loyalty and deliver value to our millions of subscribers.”

‘We are extremely happy to be working with Smartfren. We continue to focus on developing an intelligent, engaging start screen that users love and value” said Ronen Daniel, CEO of Celltick. “Adoption of Start by Smartfren is further proof to the market leadership position of our value proposition and the joint vision of both companies to provide high quality services to Android users. We are fully committed to ensuring success of this partnership.”

The growing Start ecosystem includes hundreds of themes, plug-ins, stickers and lockgames. Start has been adopted by large operators, OEMs and media companies who distribute over 100M devices around the globe. In 2014, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.(es)