Ginee partners with Zalora to boost merchants traffic

JAKARTA (IndoTelko) — Ginee has partnered with ZALORA to help merchants drive traffic and maximise revenue on their product-level pages on Ginee. The collaboration with ZALORA, the region’s leading ecommerce platform focussed on fashion, beauty and lifestyle products, is one example of how Ginee integrates with multiple marketplaces and e-commerce platforms to help businesses grow sales and manage their stores efficiently.

Since its launch in early 2020, Ginee supports over 130,000 businesses and sellers, processing USD 2.7 billion in gross merchandise value. Ginee provides a SaaS Enterprise Resource Planning (ERP) platform to help online sellers easily manage day-to-day operations and customer relationship management via multiple marketplaces, as well as offering warehouse management services (WMS).

ZALORA is Southeast Asia’s leading curated e-commerce platform focused on fashion, beauty and lifestyle, carrying products from over 3,000 international and local brands. With a free 30-day return policy and user-friendly experience, ZALORA has established a presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.

Selly, Brand Acquisition Associate Manager at ZALORA, said, “ZALORA’s easy API integration with Ginee will accelerate digitalisation and ecommerce growth in Indonesia and across the Southeast Asia region, especially post Covid19. As a leading fashion and lifestyle ecommerce pioneer in the region, we’re excited to help online sellers on Ginee tap into this growing pool of digital, mobile-first shoppers who are looking to buy not just daily necessities but also online fashion, beauty and lifestyle products.”

Fandi Ihsan, owner of Pamole, a leading Indonesian retailer that sells bags and accessories, said, “Running my business with Ginee is very helpful, especially since it is also integrated with ZALORA. Stock management is easier and there is no need to host and manage separate SKU  pages over multiple platforms. Ginee also helps me to easily manage my product and stock inventory, especially during campaigns and high peak sales seasons. Overall, this integration with ZALORA marketplace opens a new door for us to increase our sales.”

Evelyin Wu, Ginee Head of Southeast Asia, said, "We’re very excited with this partnership with ZALORA, the leading fashion ecommerce pioneer in this region. Ginee's mission is to help our partners and sellers like Pamole manage and grow their businesses over multiple marketplaces more efficiently. Through our integration with ZALORA, we enable thousands of online sellers on our Ginee ERP (Enterprise Resource Platform) platform to run and manage their business easily and efficiently through a single platform, from CRM and order/inventory management, to sales reports and accounting and even to warehouse management and last-mile delivery.”(es)